項(xiàng)目丨優(yōu)麥西點(diǎn)
優(yōu)麥西點(diǎn)
服務(wù)丨優(yōu)麥西點(diǎn)
品牌策劃/品牌視覺
項(xiàng)目背景
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優(yōu)麥?zhǔn)且患抑鞔蛱鹌泛姹汉洼p餐品牌。
以Z世代的新銳年輕人為主要消費(fèi)群體，致力于打造別具一格的烘焙輕餐品牌。以“倡導(dǎo)美好甜蜜的生活，將幸福的感受分享給這個世界”為品牌理念，讓每一位顧客體驗(yàn)到濃情甜蜜的氛圍。品牌主色采用碧綠色色，深淺搭配，層次分明。
優(yōu)麥西點(diǎn)，讓分享更快樂。
Kazler is a light meal brand that specializes in dessert baking and leisure tea.
With Z generation young people as the main consumer group, we are committed to creating a unique baking light meal brand. With the brand concept of "advocating a beautiful and sweet life, sharing the happy feelings to the world", let every customer experience the sweet atmosphere. The main colors of the brand are red and blue, which symbolize warmth and romance. Light pink and blue are used as auxiliary colors to convey a relaxed and sweet mood. The dotted orange symbolizes the brand's enthusiasm and warm care for customers. Deep and shallow collocation, clear hierarchy.
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400 030 8292
